The MSU Product Center supports innovation and growth for business, industry and entrepreneurs in food/beverage, agriculture, and natural resource sectors. New client information seminars will start again in September 2026.

Become a Client Seminars

Our Services

The Michigan State University Product Center helps Michigan entrepreneurs and businesses to develop and launch new product and service ideas into the food, beverage, and agriculture markets. Whether you are a budding entrepreneur or operate a well-established company, the Product Center is your key to the front door of Michigan State University’s vast and varied technical expertise, research and outreach services.

The Product Center has an extensive network of certified innovation counselors who offer services anywhere in Michigan.

We are not able to provide counseling support to businesses making products outside of Michigan. We also do not support businesses making dietary supplements, baby food products, beauty products, cannabis or THC products. We will take on clients making pet food and treats in Michigan on a case-by-case basis depending on the services needed.

Please note that MSU Product Center informational seminars for potential new clients start back up in September 2026.